Song songpeiye







Song is a London-based creative with an American British Chinese hybrid upbringing who has a keen eye for the appreciation of beauty and cultural sensitivity.

Graduated with a BA degree in Creative Direction for Fashion from the London College of Fashion, Song excels at turning ideas and concepts into their visual and artistic forms through storytelling: specialising in ideation, pitching, art direction, graphic design, and branding strategy within the framework of fashion communication.



For personal interests and value propositions, Song is dedicated to bringing wellness, mindfulness and self-care practices into the fashion scene, discourse and communication. Song loves to be in a state of flow enacted by watching films (surreal cinema and documentaries especially), reading and listening to Podcasts that celebrate artists, empower women and support mental well-being (my favourite at the moment is Dua Lipa’s At Your Service).

Song’s routine involves a wide range of fitness workouts, including yoga (have done 50 hrs of training and aiming towards RYS 100 for next), reformer pilates, boxing, barre, HIIT, indoor spinning, and more. Song also loves discovering new places and being surrounded by nature. Moreover, Song always loves having cheerful and calm conversations with friends, acquaintances, and community members.

Besides, Song is an avid learner of psychoeducation (mental health & wellness) who build efforts to integrate the practice of mindfulness, wellness, and self-care (in their forms/manifestation of breathwork, sound healing, meditation, floating, journalling, visualisation, expression of gratitude, etc.) into her daily routine as a ritual to elevate her own spirit and to uplift the loved ones surrounding her, as well as to emotionally support her community.


songsongpeiye.com
︎London