Rebalance: Sense of Self


A hypothetical campaign and a pop-up event simulation for the spiritual wellness drink Kin Euphorics.



Can we elevate our well-being by empowering our emotional capacities through mindful multisensory engagements?


Mind-Body-Spirit Reset

Rebalance: Sense of Self is a curated sensory space where the mind-body reset-drink, Kin Euphorics, offers a multisensory self-care experience that calms the mind and uplifts the spirit. It is designed to provide breaks from the contemporary urban lifestyle of the time-poor, cognitively labour-intensive, and tech-neck. A holistic wind-down solution which eases the day-to-day stresses and soothes the accumulated fatigues from burn-out, digital hyperconnectivity and acceleration.

This wellness experience in Song’s vision for Kin Euphorics is dedicated to the betterment of public well-being and performance by responding to essential human needs and treating the visitors' mental and emotional health as affective assets. By taking the traditional retail experience to an emotionally intelligent level, Rebalance: Sense of Self activates Kin Euphorics’ ambition to reach more extensive cohorts and active engagements.



This project is in collaboration with 3D artist Julie van Bemmel, who created the 3D visualisation.




✴ Pop-up 3D Simulation ✴


Sensorial-Emotional Empowerment:

Refreshments at the hand for the refreshment of the minds.
Creating meaningful intervals, the refreshments along with the space resensitise the explorers’ reaction, reinstating emotional perception and resilience to in turn boost physical and mental health.

Within this space of self-exploration, participants will be able to direct their own narrative best reflecting their visceral mood and need. The user journeys and experiences enable them to realign with their true selves and explore their inner selves through a set of restful sensory discoveries and mindful movements in Room Repose & Realign: taking a meaningful pause with meditative and transformative practices in the likes of breathwork, yoga, sound healing and spirituality. A sense of recharging is also weaved into this pop-up experience by taking a moment to sit under the sun and embrace nature in the Area Revitalise & Reinvigorate while connecting with the beloved ones, closest ‘kins’ in Area Reconnect & Recreate. In the meantime, our signature duo Kin Spritz, for social energy, and Lightwave, for inner peace, are at hand for the experience of calm and joy.





✴ Poster Mockup ✴


✦ Flyposting Prototypes ✦








✦ Flyposting Street View Mockup ✦






✴ Website Mockup ✴




✴ Newsletter Mockup ✴





✴ Social Media Posts ✴


✦ Instagram Posts Prototypes ✦






✦ Instagram Posts & Stories Mockup ✦






✴  Manifesto ✴






✴  Rebalance: Sense of Self Logo ✴






✴  Creative Assets ✴






✴  Creative Report for Rebalance: Sense of Self






✴ More Creative Assets & Resources ✴

*Branding and marketing strategies, R&D file and proposal (pitch deck) for Rebalance: Sense of Self available on request, please email songsong950906@gmail.com.





songsongpeiye.com
︎London